# Cuban: Facebook knowingly runs AI deepfake scam ads; docs say $16B fraud revenue - HackerByte page: - Original source: - Hacker News discussion: - Submitted to Hacker News: 2026-11-05T23:09:57.000Z Mark Cuban claims Facebook knowingly runs deepfake scam ads to generate revenue. ## AI-generated summary Billionaire investor Mark Cuban claims Facebook \(Meta\) knowingly runs AI\-generated deepfake advertisements featuring his likeness, scamming elderly individuals. Internal Meta documents reportedly suggest the company anticipates significant revenue, potentially up to $16 billion annually, from ads promoting scams and prohibited products. Meta disputes these figures, stating they present a selective view and that user complaints have decreased. ## Key points - Mark Cuban reports receiving weekly scam ads using AI\-generated deepfakes of his face and voice promoting a diabetes cure. - Cuban alleges Facebook \(Meta\) is aware these ads are fraudulent but continues to run them. - Internal Meta documents indicate the company expects up to $16 billion in annual revenue from scam and prohibited product ads. - Meta's internal data suggests users see approximately 15 billion higher\-risk ads daily, with a portion estimated to be worth $7 billion a year. - Meta disputes the documents' portrayal, citing a decrease in scam ad complaints and efforts to remove fraudulent ads.